Strategic Marketing Overview

In today's ultra competitive local, regional, national and worldwide marketplace a strategy that insures a consistent approach to offering your product or service in a way that will surpass the competition's sales is critical. However, in combination with defining the marketing strategy you must also have a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if you lack either the expertise or the resources to effectively implement it.

In the process of developing a marketing strategy you must consider several factors. Of those factors, some are more important than others. Because each strategy must address some unique circumstances, it is unreasonable to identify 'each individual' important factor at a generic level. However, many are common to all marketing strategies. Some of the more critical are described in the following sections.

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